Sanu S J

Mr. Sanu S J has an M.Com from University of Kerala with 2nd Rank and an M B A from Amrita School of Business Coimbatore. He had worked in the field of Equity Research and Retail Sales Management for a period of 4 years and has 9 years’ experience in academia before joining K S M D B College. He had conducted customer education sessions on “Basics of Investing “, “Stock Market ” and “Construction of Ideal Portfolio “. Sanu has published papers in various reputed research journals and presented papers in various eminars.

♦M.Com, M.B.A , NET

1. Member of organizing committee of "Virtousa 2020 - Webinanr Series on Transcending Lockdown Barriers through Academic Outreach" organized by IQAC, KSMDB College, Sasthamcotta.
2. Member of organizing committee of "Bodhi 2026" an Inter-disciplinary National level seminar organized by IQAC, KSMDB College, Sasthamcotta.

1.      Successfully completed “Six Day National Level Management Development Program on Financial Options and Strategies” organized by School of Management Studies, Cochin University of Science and Technology from 6-11 November 2020.

2.      Successfully completed Interdisciplinary and Multi lingual 2 week Refresher Course n the topic “Managing Online Classes and Co-creating MOOCS 4.0” organized by Teaching Learning Centre, Ramanujan College, University of Delhi from11 -26 March 2021.

3.      Successfully completed UGC sponsored online Refresher Course on Commerce organized by UGC – Human Resource Development Centre, University of Kerala from 24 the September 2021 to 7^th October 2021.

Successfully completed 4 Week Induction / Orientation Programme from Teaching Learning Centre, Ramanujan College, University of Delhi from May 18 , 2021 to June 17, 2021

Indian Accounting Association (Life Membership – Membership No: TV-263)

Behavioral Finance, Equity Research and Portfolio Management, Financial and Management Accounting

International Seminar / Conference:

1.      Presented a paper titled “A Study of Mental Accounting Decisions in the area of Mental Budgeting, Current Income, Current Assets and Future Income” in the International Conference on Global Business Dynamics and Sustainable Development organized by Christ Nagar College on 23^rd January 2026

2.      Presented a paper titled “Financial Impact of Climate Change on Economies and Business in the International Multidisciplinary Symposium on Climate Crisis and Consciousness Bodhi – IMSC 2025 on 28-31 January 2025 at KSMDB College.

3.      Presented a paper titled “ Mental Accounting and Spending Habits of an Individual exposed to Multiple Payment Options” in the 17^th International Conference on Business & Finance organized by IBS Hyderabad on 4^th and 5^th April 2025

4.      Presented a paper titled ‘Global Models & Instruments for Participatory Finance”, in an International Seminar organized by School of Distance Education, Dept. of Commerce, University of Kerala on 11th – 12th June, 2015.

5.      Presented a paper titled,” FDI in Infrastructure – Indian Scenario” in an International Seminar organized by School of Business Management and Legal Studies, University of Kerala during March 23-24, 2013.

National Seminar

1. Chaired a Session titled “ Data Security Concerns” in Two Day National Seminar on “Business Analytics” organized by Government Arts College, Thiruvananthapuram on 4^th and 5^th December 2019
2. Presented a paper titled, “Entrepreneurship – Myths & Realities”, in a National Seminar organized by E.K.N.M. Govt. College, Kasaragod on 19^th and 20^th February 2015.
3. Presented a paper titled, “ IFRS and its Implications on Business”, in an UGC sponsored National Seminar organized by All Saints’ College, Thiruvananthapuram on 16^th and 17^th January 2015.
4. Presented a paper titled “Projects and Avenues to Generate Revenue for the Government of Kerala” in a National Seminar sponsored by UGC and organized by Maharaja’s College, Ernakulam on 4^th December 2014
5. Presented a paper titled “Challenges in Attracting FDI in Infrastructure Sector” in a National Seminar on “Foreign Direct Investment” sponsored by UGC and organized by Govt. College, Tripunithura on 13^th and 14^th November 2014.
6. Presented a paper titled “Capital Market Reforms” in a National Seminar on “Financial Market Reforms” sponsored by UGC and organized by K E College, Mannanam on 30^th and 31^st October 2014.
7. Presented a paper titled “ Derivatives Market – A Macro Economic Impact” in a National Seminar on ‘Capital Market and Derivatives’ sponsored by Directorate of Collegiate Education, Govt. of Kerala and organized by P.G Dept. of Commerce, Govt. College, Thripunithura on 16^th and 17^th January 2014.
8. Presented a paper titled, “Regulations of Indian Capital Market” in a National Seminar organized by Govt. College for Women, Thiruvananthapuram on 5^th and 6^th December 2013.
9. Presented a paper titled, “Responsible Tourism and Sustainable Tourism” in a National Seminar organized by Govt. College, Attingal on 28^th and 29^th November 2013.
10. Presented a paper titled, “Trading in Derivatives – A Macro Perspective” in a National Seminar organized by School of Business Management and Legal Studies, Dept. of Commerce, University of Kerala on 5^th November 2013.
11. Presented a paper titled, “Entrepreneurship – Opportunities and Challenges” in a National Seminar organized by Govt. Arts College, Thiruvananthapuram on 15^th & 16^th March 2013.
12. Presented a paper titled, “Equity Research – A Career Opportunity for Commerce Graduates” in a National Seminar organized by Govt. College for Women, Thiruvananthapuram on 15^th & 16^th February 2013.
13. Presented a paper titled, “ Enterprising Society” in a National Seminar organized by Govt. College Tripunithura on 14^th, 15^th & 16^th February 2013.
14. Presented a paper titled, “Loss Business Entity and State Intervention” in a National Seminar organized by Institute of Parliamentary Affairs and Govt. Arts College on 23^rd and 24^th March 2012.
15. Presented a paper titled, “Emerging Trends in Business and Finance” in a National Seminar organized by SNR Institute of Management Studies on 17^th March 2012.
16. Delivered an Invited Talk on the topic “Monetary Policy, Liquidity and Inflation – The Linkages” in a National Seminar organized by Kerala University as part of UGC – SAP on 23^rd and 24^th February, 2012.
17. Presented a paper titled, “Corporate Governance – Percepts & Practice” in a National Seminar organized by Govt. College Tripunithura on 17^th and 18^th February, 2012.
18. Presented a paper titled, “Business Ethics and Indian Society” in a National Seminar organized by Govt. College, Nedumangad, on 16^th and 17^th February 2012.
19. Presented a paper titled, “Building Competitive Advantage – Role of Marketing Strategies” in a National Seminar organized by Govt. College for Women, Thiruvananthapuram on 8^th and 9^th February, 2012.
20. Presented a paper on “Global Recession and Recovery” on a National Conference organized by Karpagam University on 28^th October 2011.
21. Presented a paper titled, “Impact of Globalization on Marketing of Small Cardamom” in a National Seminar organized by Gandhigram University on February 17-18, 2011
22. Presented a paper titled, “Recent Trends in Dairy Sector in Tamilnadu” in a UGC sponsored national workshop organized by Gandhigram University on March 18-19, 2010.

1. International Journal of Special Education, “Cognitive Style of Mental Accounting: Examining the Influence of Analytic and Holistic Thinking”, August 2026, Volume 41, No 2
2. International Journal of Exclusive Management Research (IJEMR), “A Study of Mental Accounting Decisions in the area of Mental Budgeting, Current Income, Current Assets and Future Income”, April 2026, Special Issue.
3. Impact: International Journal of Research in Humanities, Arts and Literature, “Behavioural Aspects of an Overconfidence Investors”, Feb 2018, Volume 6, issue 2
4. Impact: International Journal of Research in Humanities, Arts and Literature, “Responsible Tourism Business with Special Reference to Kerala Tourism”, January 2018, Volume 6, Issue 1
5. Impact: International Journal of Research in Humanities, Arts and Literature, “The Implications of IFRS on Indian Business”, December 2017, Volume 5, issue 2.
6. Impact: International Journal of Research in Humanities, Arts and Literature, “Psychological Bias in Investing”, November 2017, Volume 5, Issue 11.
7. International Journal of Exclusive Management Research (IJEMR), “Reforms in Indian Capital Market”, December 2014, Volume V, Issue 12
8. International Research Journal of Business and Management (IRJBM), “Corporate Governance – Percepts and Practices”, July 2014, Volume VII
9. International Research Journal of Business and Management (IRJBM), “Trading in Derivatives – A Macro Perspective”, November 2013, Volume V
10. International Research Journal of Business and Management (IRJBM), “Foreign Direct Investment in Infrastructure Sector – Indian Scenario”, December 2013, Volume VI.

PG Level - Advanced Corporate Accounting and Reporting, International Business, International Financial Management and Accounting Standards

UG Level - Financial Management, Fundamentals of Management, Business and Professional Ethics, Managerial Economics, Consumer Rights and Protection

Behavioral Finance (Pursuing)

Title: Generative AI models for personalized recommendation systems in e-commerce

Date of Filing: 10-07-2025

Publication Date: 12-06-2026

Journal No: 24/2026